Kidpreneurs Featured on NBC News

Kidpreneurs Featured on NBC

Kidpreneurs Wins Gold!

Serial entrepreneurs and constant advocates for the fostering of intelligent young minds, the Toren brothers have done something unique with “Kidpreneurs,” by outlining the basic tools and strategies adults use to groom their businesses in a simple, straightforward manner that will allow any child to easily understand.

Throughout the many years that Matthew Toren and his brother Adam Toren have been entrepreneurs, it has been their long standing mission to take their own “tool kit for tomorrow” and pass it forward to as many children as they can. “We are humbled and honored that our book, Kidpreneurs was recently announced as the winner of the NAPPA Gold Award (National Association of Parenting Publications)” says Matthew.

By articulating the basic principles and creative approaches that make a modern business successful, the Torens have effectively outlined the key techniques necessary to provide a positive and powerful impact on a child’s ability to grasp the concepts of entrepreneurship. By using friendly design and colorful illustrations, the brothers have broken down complex concepts into friendly bites that the eager and curious child between the ages of 6 – 13 can easily chew.

It has never been more important for the future leaders of tomorrow to take their skills beyond the classroom.

But what is the best means for providing a child with the essential skills necessary to help them find their best future? By teaching today’s youth what it means to be an entrepreneur, we will be encouraging them to be independent thinkers who are willing to work hard to achieve the best in life.

The Torens are eager to carry their tremendous entrepreneurial spirit forward and have spent many years dedicated to researching the best practices in modern business and then passing the techniques to others while they maintain their own steady stream of successful businesses.

“You’ve heard the saying It’s never too late, well we say, It’s never too early! Even children can be introduced to basic business principles and the rewards of entrepreneurship. Our goal with Kidpreneurs is to outline the basic tools and strategies kids can use to gain some valuable experience,” says Adam. Matthew adds, “All children share the inalienable right to become financially independent, whether rich or poor, city or suburb. Sharpening a child’s entrepreneurial skills will equip them with the skills necessary to tackle a limitless future.”

The Torens set out to author their own book to teach children the same principles they had been teaching adults for years. And so “Kidpreneurs” was born – a book that fuels a child’s desire to get involved in business early by stoking curiosity in simple, engaging, creative, and safe ways.

The Torens have set up a foundation that for every copy of Kidpreneurs sold, they will provide a companion copy to a child in need.

Simply put, Kidpreneurs puts the power in the hands of the future. The power to order Kidpreneurs is in yours.

About Matthew Toren and Adam Toren: One of the Toren’s primary passions has been to assist ailing businesses by passing along all they know. This entrepreneurial instinct, blended with an altruistic nature led the Torens to found http://www.YoungEntrepreneur.com, the largest and fastest growing social networking forum for young entrepreneurs in the world.

Tomorrow’s future starts today. The Torens are helping to make it better.

Kidpreneurs Book Review by Ben Lang

Kidpreneurs: Young Entrepreneurs with Big Ideas is packed with incredible graphics, creativity and superb content. When brothers and entrepreneurs Adam and Matthew Toren couldn’t find a book about starting your own business for young readers they decided to write one. Although not explicitly stated anywhere on the book, I would recommend Kidpreneurs for young children between the ages of 8-13.

One aspect of the book that really jumped out at me was the graphics. The kid-friendly design is colorful, playful and page turning. Similarly, the structure of Kidpreneurs is very easy to follow. For example, it defines what an entrepreneur is, lays out the steps to get started as one, offers sample businesses (lawn care, window washing and dog walking) and explains how to use the internet for business purposes.

I also really like the interactivity of the book. The reader is encouraged to fill out cute forms such as talents, ideas and even a simple business plan. At the end of each chapter, you can take a short quiz to check your understanding and see if you are ready to move on to the next.

Adam and Matthew really hit the point in trying to teach young kids what entrepreneurs are and how to become one. To learn more about this book please visit: www.kidpreneurs.org

*For older kids 14+, I would highly recommend The Toilet Paper Entrepreneur.

Check out Ben’s Great blog here: ben-lang.com (Ben is a great example of a Young Entrepreneur doing great things!)

Great Review of Kidpreneurs by Sky Rodrigues

Great Review of Kidpreneurs by Sky Rodrigues of Sky Lite Films!
Congrats to Sky for doing amazing things and aspiring thousands of other Kidpreneurs!

Kidpreneurs Book Review

We were delighted to read the Review of Kidpreneurs written by: Kirsten J. Barker of Prendismo.com

Book Review: “Kidpreneurs”

Posted by KJB

When Adam Toren offered me the opportunity to read “Kidpreneurs”, a book that he authored with his brother Matthew Toren, I jumped at the chance. As an entrepreneur – and a mother of two sons (ages 7 and 10), I have always struggled to explain to my children exactly what it is that I do. While they have met my co-workers and could tell you the names of my clients from overheard dinner table discussions, their best description of my job is that I am perpetually attached to my laptop and cell phone. Not exactly the parent they want to bring into class for “career day” when the other option is their father who is a pediatric cardiologist and can take them on tours of the hospital and show them pictures of their hearts.

Adam and Matthew Toren have compiled an easy to understand outline of how a child or young adult can start a business of their own. They walk the young reader through a simplified concept of what it means to be an entrepreneur and then provide guidance for how to come up with a business idea, target a customer base, price a product and provide customer service. The book even provides a streamlined outline of how to create a one-page business plan which would actually be a helpful exercise for many older entrepreneurs I know!

I was particularly impressed by the Torens’ decision to discuss ethics and integrity. While their target audience of 7 to 13 year-olds probably don’t keep an eye on the front page of the Wall Street Journal each day, most savvy kids are aware of the current economic climate and the more precocious ones might even understand the basics behind terms like “ponzi scheme” and “salary cap”. Bringing up the importance of ethics in business is an important message to deliver to kids – especially those interested in building their own startup.

What was most meaningful to me as an entrepreneur though, was the final chapter that shared a list of the real challenges that entrepreneurs face. From coping with failure and rejection to having to learn from your mistakes, the Torens truly captured the everyday struggles of entrepreneurs. While delivering some hard realities, they also include positive messages like never giving up, keeping a positive attitude, learning to manage your cash flow and most importantly, having fun.

After I finished the book, I gave it to my 10-year old to read. His reaction was, “That is a great book if you want to start a business, but I’m not going to do that. I’m going to be a doctor like Dad.”

Somewhat disheartened that my business-bug had bypassed him, I asked why he had decided on that as a career path.

“Well, in a bad economy, you never have to worry about having customers as a doctor. People always get sick.”

Smiling to myself after his reply, I thought maybe there was a “kidpreneur” in him after all.

From: Kidpreneurs Book Review

Interview With Gary Vaynerchuk

For the Future Wave of Entrepreneurs

Book Spotlight (as Seen in the North Valley Magazine)

What does it take to become a successful entrepreneur? Brothers Matthew and Adam Toren, founders of YoungEntrepreneur.com, have persevered and triumphed through a number of business ventures. They’ve taken many steps and paths in their successful careers, but it is their beginnings that have inspired their latest project: a book on entrepreneurship written specifically for children! The Toren brothers bring a fresh and enlightening perspective to business in the straightforward, easy-to-read original work, Kidpreneurs.

You don’t have to be a grownup to catch the entrepreneurial spirit, and you certainly don’t need to wait until adulthood to learn—or practice—the basic principles of business. It’s never too early! Matthew and Adam credit their families for encouraging their business ideas from a young age, and they wish to provide the world’s youth—the future generation of entrepreneurs—with not only encouragement but also the practical knowledge to start, grow, and succeed in their business visions.

The brothers have spent years dedicated to researching the best practices in modern business and then teaching the techniques to others while establishing and maintaining their own steady stream of successful businesses. One of their passions has been to help ailing businesses by passing along their accumulated know-how. This entrepreneurial instinct, blended with an even measure of their altruistic natures, led the Torens to found YoungEntrepreneur.com, the largest and fastest growing social networking forum for young entrepreneurs in the world.

When Matthew and Adam set out to pass on their business savvy to their own children, Kidpreneurs was born. The book stokes a child’s desire to get involved in business early by fueling their curiosity in simple, engaging, creative, and safe ways. It defines entrepreneur and other key business terms; breaks down the complex concepts to the practical, creative, and ethical sides of the business world; and articulates the important facts of modern business using colorful illustrations, fun facts, stimulating quizzes, and sample business plans.

The philosophy behind the book is simple: The future of our children begins with us! Children of all backgrounds have a right to financial freedom and the skills and tools by which they might obtain it.

You can begin an exciting business journey with your children with Kidpreneurs.

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